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Attix

Attix's logo
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My role:

Designer of the chosen proposal.

Deliverables:

Animation · Brand Consultancy · Logo · Visual Identity

In 2022, while working at Interbrand, I helped create the brand Attix, the innovation program of the law firm Mattos Filho. Acting as a bridge, Attix connects innovative tech startup solutions to the challenges faced by the firm’s clients.

The goal was to design a visual identity that conveyed innovation, advanced technology, and the brand’s role in linking clients and startups.

Bridging the gap between startups and the legal market.

As a program created by Mattos Filho, the Attix visual identity needed to be connected to the firm’s identity while maintaining its own distinctiveness. The solution was to design a logo and color palette inspired by Mattos Filho’s visual identity, with adaptations to highlight Attix’s personality.

Building bridges with Mattos Filho itself.

Since Attix promotes technologies to solve problems, we brought the same concept into its visual identity. Using editing tools, I developed a filter that transforms photos and videos into colorful grids, the core element of the project. In just a few steps, you can create impactful results that align with Attix’s identity.

Visual impact without sacrificing practicality.