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Atitus Educação
From 2021 to 2022, I worked on the rebranding of IMED, a higher education institution in Southern Brazil. IMED was undergoing significant growth and transforming its teaching model. The challenge was to completely reinvent the brand to reflect this evolution.
In addition to a new name, Atitus Educação, the brand received a fresh visual identity grounded in concepts such as autonomy, innovation, and connection to the job market.
My role:
Designer of the chosen proposal.
Deliverables:
Animation · Brand Consultancy · Logo · Visual Identity
Promoting autonomy and innovation in higher education.
iF Design Award
The project won the prestigious iF Design Award.
Behance
The project was featured in the The Best of Behance gallery.
Client
Consultancy
Strategy
Laura Miloski, Isabel Mossato, Mariana Pessoa, Olivia Guerra, Tainara Crepaldi Gomes
Creative Direction
Visual Identity
Diogo Aso, Taís Andrade, Juliana Maklouf, Rebecca Germano
Verbal Identity
Videos and Animations
Diogo Aso